Privacy Policy

Last updated: September 14, 2026

More Black Belts ("we," "us," or "our") operates moreblackbelts.com and theblackbeltplaybook.com. This page describes what information we collect, how we use it, and your choices.

Information We Collect

When you fill out a form on our site (to download a case study or book a call), we collect:

First and last name
Email address
Phone number
Academy/school name
Any information you provide in form fields (e.g., current revenue, biggest challenge)

We also automatically collect standard web analytics and attribution data, including IP address, browser type, pages visited, referring URL, and advertising click or browser identifiers. We use the Meta Pixel and Conversions API to measure page views, form registrations, and completed appointment bookings. Contact identifiers used for conversion matching are normalized and hashed where required before they are sent to Meta.

How We Use Your Information

To deliver the case study or other materials you requested
To schedule and conduct calls you book with us
To send you follow-up emails related to your request (you can unsubscribe at any time)
To run and optimize advertising campaigns via Meta
To improve our website and services

Third-Party Services

We use the following third-party services that may receive your data:

GoHighLevel - CRM, email, SMS, calendar booking, and form hosting
Meta (Facebook) - Advertising measurement through the Meta Pixel and Conversions API, including conversion attribution and ad optimization
Stripe - Payment processing (only if you become a paying client)
Skool - Community platform (only if you join our community)

We do not sell your personal information to third parties.

Cookies and Tracking

We use the Meta Pixel, which may place cookies on your browser, and the server-side Meta Conversions API to measure page views and completed conversion events. These tools help us attribute registrations and bookings, measure advertising effectiveness, and build audiences for ad targeting. You can control browser cookies through your browser and manage Meta advertising preferences through your Facebook account.

Your Rights

You can:

Unsubscribe from our emails at any time using the link in every email
Request access to the personal data we hold about you
Request deletion of your data
Opt out of tracking via browser settings or ad preference controls

To make any of these requests, email us at the address below.

Data Retention

We retain your information for as long as you remain a contact in our system. If you request deletion, we will remove your data within 30 days.

Contact

If you have questions about this privacy policy, contact us at: [email protected]

Results not typical. Client results shown are individual experiences, not a guarantee of your results. Your outcome depends on your starting point, market, effort, and how you apply what we teach. Nothing here is a promise of income.